Client showcase

From the touchline to the transfer decision.

A scouting intelligence platform we built with the recruitment department of a leading English Premier League club. Notes from the stand, scout reports, player data and AI checks, joined up in one place.

Built forRecruitment & scouting
In daily useSince spring 2025
ScopeFirst team, women's, academy
02The problem

Thousands of reports a season, and no two systems agreed on what they said.

A typical top-flight recruitment department: a scouting database, three data providers, more than a hundred scouts on the road, and nothing joining them up.

Grades you couldn't count

The verdict lived in free text, filled from different fields on different report forms. The same decision was spelled several ways.

8places a grade could be written

Coverage nobody could see

Where are the scouts deployed? Which regions, leagues and positions are well covered, and which are thin?

Data that didn't join

Scouting records, event data, tracking data and season metrics did not share a player ID. Nobody could put the eye test beside the numbers.

3ID systems across four data sources

Notes that never reached the system

Match-day observations sat in notebooks and phones, typed up days later. Nothing checked that a report's words matched its verdict.

Papernotebooks still in use at matches
03What we built

One platform from the stand to the shortlist: capture, understand, decide.

Capturein the stand

Scribble match-day notes

A phone app scouts use live: line-ups, voice and text notes on the match clock.

AI-drafted reports

Notes become a structured report draft the scout edits, grades and submits.

Line-ups and squads

Built from event data and the club's records, with shirt numbers and positions.

Understandbehind the scenes

One grade vocabulary

Every report form read into one ranked scale, so verdicts can be counted.

Report-consistency checks

AI reads each report against its own grade and flags the ones that disagree.

Player data, linked

Event, tracking and season data matched to each player across providers.

Decidein the office

Recruitment dashboard

Player pages, shortlists, shadow squad, coverage and calendar in one place.

Search and chat assistant

Plain-English questions across every report, with the quote that answers them.

Usage analytics

Who uses what, every week, so adoption is managed rather than guessed.

Data foundation
Club scouting database Event data Tracking & physical data Season metrics warehouse Line-ups & squads Fixtures & bookings
04How it works

Sources sync on their own clocks. Rules and AI turn them into one view.

Sources
Platform core
Where people use it
Club scouting databaseReports, bookings, fixtures
Event dataLine-ups, events, match stats
Tracking dataSprints, top speed, distance
Season metricsPercentiles, sample strength
ScribbleNotes, drafts, verdicts

Sync and link

One player ID across every provider. Duplicate fixtures folded into one game; a scout's several logins counted as one person.

Rules engine

One grade vocabulary, watch windows, position baselines, and percentile rules that never rank “did nothing” as elite.

AI pipeline, twice daily

Consistency verdict per report, a synthesis across scouts, game-model evidence with exact quotes. Incomplete answers are refused.

Recruitment dashboardPlayers, lists, coverage, calendar
Scribble appPhone, offline-first
Search and chat assistantPlain-English questions
ExportsReports, lists, spreadsheets
05Scribble · in the stand

Notes on the match clock, not typed up on Monday.

Scribble is the scouts' match-day app. It installs from the browser, runs on any phone, and keeps working with no signal.

Line-ups in secondsSquads arrive with shirt numbers; shortlist players wear gold rings.
Hold a player to talkVoice notes in 11 languages, with the squad's names as spelling hints.
Every note stampedMatch minute, stoppage time, subs, cards and shape changes. Video mode for watching back.
Nothing is lostSaved on every keystroke, queued on the phone, sent when signal returns.
11writing languages
12formations
0 barsof signal needed
Mock-up · invented players and teams
06Scribble · after the whistle

The report drafts itself. The scout still makes the call.

At full time the notes become a report in the scout's own language and house style, ready to edit, grade and submit.

Drafted only from the notesStrict rule: nothing the scout didn't say. A cut-off draft is never saved.
Coverage check by positionThe areas a winger's report should cover, each with the line that covers it.
The verdict stays humanAI suggests a grade; the scout picks from the club's own scale.
The club's questions, answeredStaff ask about a trait; notes tagged to it close the ask on their own.
Minutesfrom full time to a finished report, not days
Every traitthe position needs, checked before it is sent
One scaleso every scout's verdict means the same
Mock-up · invented player and report
07Scouting reports & grading

Every report form, read into one grade scale.

A grade is an action crossed with a level the player could reach. Every spelling on every form folds into it, so verdicts can be counted, ranked and trended.

TARGET 1ST TEAM SQUADSign · 1st team squad11 Monitor Now - DevelopmentMonitor · 1st team potential6 scouting / youthReview · youth3 NGENot good enough1 (blank)Not graded · no rank–
121110987654321
Sign 12–9Monitor 8–5Review 4–3Not good enough 2–1

One definition, every app. The same scale drives the dashboard, the phone app, the AI pipeline and the chat assistant. A value it cannot read fails loudly instead of being guessed.

Mock-up · invented players, scouts and numbers
08Player intelligence

The eye test and the numbers, on one page.

Every observation cites the scout's exact words. Season data sits beside it, read the right way round, with its sample size shown.

!Recovery runs: scouts say weakness, the data disagrees.
09Line-up & match data

Every game he played, every game we watched.

Line-ups, events and tracking data are linked to each player, so the page shows what he did and who saw it.

Two line-up sources, mergedEvent-data line-ups plus the club's own records: around 2 million line-up rows, every player named.
Played against watchedWhich games he played, which were booked, which were reported, and which nobody saw.
On-ball and physical, per gameEach number marked against a typical player in his position and competition. A missing value is never shown as zero.
Fixed rules, no AI"What stood out" uses the same rules for every player and every game.
Mock-up · invented player, games and numbers
10Report-consistency checks

Does the report back up its own grade?

Every report is read against the club's grading guide. When the words and the verdict disagree, staff see it, with the reason.

1
Rules first, at no costWhere the verdict is written in the text, a rule settles it instantly.
2
AI reads the restAgainst the rubric: consistent or not, why, and which grade fits the words better.
3
No false alarmsA report with no grade reads "Not graded", never "Inconsistent". Incomplete AI answers are refused, never half-written.
Checkedevery report, against its own grade
Explainedeach mismatch, with the grade the words fit
Trustedgrades to build a shortlist on
Mock-up · invented player, scouts and report text
11Planning, coverage & shadow squad

Plan the week, close the gaps, build the squad.

Bookings, coverage and shortlists read from the same data, so the department sees who is watched, who is missed, and who could step in.

Calendar suggestionseach one says why it fired
Same trip
Castelmar FC v Aldmoor Town · Sun 14:0060 km and 22 hours from your Saturday booking. Two followed players on the pitch.
Not seen
Viktor Sorvik · Esterburg SVOn the shortlist, no report for 74 days. Plays at home on Tuesday.
One pair of eyes
Kwabena Asare-Lind · Aldmoor TownThree positive reports, all from the same scout. A second opinion is due.
Scout + analyst
Matheus Prado Lins · Castelmar FCScouts are positive; no analyst has looked at him in the last 12 months.
Coverage · last 30 daysevery game counted once, every scout counted as one person
Target games covered78%
Minutes watched64%
Booked, nothing filed57+ days past the watch
Least-watched positionLeft back3 games in 30 days
Duplicate fixture records are folded into one game, and a video counts in the week it is watched, not on match day.
Mock-up · invented squad, players and numbers
12Usage analytics

Adoption you can see, week by week and person by person.

Mock-up · invented people and numbers
13The AI-assisted pieces

AI where it saves time. Rules where it must be right.

Every AI step has a narrow job, a fixed answer shape and a guard. When it fails, the work falls back to the person, never to a guess.

Voice to text
inShort audio slices, with the squad's names as spelling hintsoutA note at the minute recording began
Transcribes, never translates. No signal? Audio waits on the phone.
Note labels
inThe note text onlyoutStrength, area to improve, or neutral
Fixed answer list. Instructions hidden in a note are ignored.
Report draft
inTimed notes, positions, glossary, house-style examplesoutA summary in the scout's language, plus a suggested grade
Nothing the scout didn't say. The scout picks the grade.
Coverage check
inNotes and the position's trait listoutCovered, partial or missing, with the quote
Answers only from the club's list. Invented traits are dropped.
Consistency verdict
inA report and the grading guideoutConsistent or not, why, and a better-fitting grade
No grade reads "Not graded". Partial replies are refused.
Player synthesis
inEvery report on a playeroutScores, a summary and game-model evidence
Every claim cites a report. Saved all at once or not at all.
Plain-English search
in"Wingers who beat their man one-on-one"outRanked players, each with a quoted report
A quote must come from that player's own reports.
Chat assistant
in"Top five scouts by reports this month"outAn answer from a read-only query
Six checks: one read-only query, approved tables, row limit, timeout.
Model-agnostic: every model is a setting Logs never print a scout's words Spend tracked per call, capped per day
14Results & impact

What changed at the club, in its first months on the platform.

The scouting record, in one place
40,000+reports

On one grade scale, searchable in plain English and checked for consistency against their grade.

13,000+players

One page each: every report and grade together, beside on-pitch data wherever it exists.

10,000+games

Covered by a scouting report, each real game counted once, however many times it was listed.

Trusted, fast and in daily use
100+scouts

Reporting in the last year, every one of them on the same scale.

99%agreement

The grade on the form matches the verdict scouts write in their own words.

6×sessions

On the dashboard, in one month against the month before.

<1shome screen

Scribble opens on the day's games before a scout reaches their seat.

10+languages

For voice notes and typing, composed into one report for the club.

15What a client gets

The same platform, fitted to your department.

Everything in this deck, configured around how your recruitment department already works.

The platform

  • Recruitment dashboard: players, lists, shadow squad, calendar, coverage
  • Scribble for every scout, offline-first, in their own language
  • AI pipeline with consistency checks and evidence-backed summaries
  • Search, chat assistant and usage analytics

Fitted to you

  • Your grade scale and report forms, read as one vocabulary
  • Your game model: traits per position, edited by your staff
  • Your scouting database and the data providers you already license
  • Your squads: first team, women's and academy views

How we work

  • Weekly releases shaped by your staff's feedback
  • Private by design: invite-only sign-in, scouts see only their own work
  • Exports at any time: reports, lists and spreadsheets
  • Alarms on the data feeds, so a silent failure gets caught
1

Discover

Your workflow, grade scale and game model.

2

Connect

Your scouting database and data providers, linked player by player.

3

Launch

Dashboard for staff, Scribble for scouts, trialled on video first.

4

Evolve

Usage analytics show what to build next.

16Next steps

Put your scouts' notes to work.

Everything in this deck runs today inside a leading English Premier League club. We would like to show it running live, and talk about how it would fit your department.

Scribble match-day notes One grade scale Line-up & player data Consistency checks Usage analytics AI with guardrails
Scouting Intelligence Platform